A New Marketing Movement

Not Another One … The internet is filled with hundreds, if not thousands, of articles, blogs, and how-to’s on the topic of social media alone. At this point, I bet you’re probably even thinking yay another social media blog post (in your sarcastic tone). But that’s where you’re wrong. We’re going to make this one […]

A Step Ahead: Personalized Marketing

Being In the Game is Behind the Game As business marketers, we’re always looking for strategies that help us stay ahead of the game. With anything today, merely staying in the game is already a step behind. You need to be ahead of the game, not just in it. Whether it’s through blogs, research, attending […]

Diving Into: Pay-Per-Click Marketing

With the existence of all the different marketing methods and strategies, it can be a little bit overwhelming for those who would consider themselves to be beginners in the mystical world of marketing and advertising. But no fret, we’ll take a look into one of the most common types today – Pay-Per-Click Marketing (also known […]

The Biggest Problems with Today’s Advertising Space

Talk to any business and they’ll know how important it is to have an active social media presence – especially in today’s time. Social media helps keep you constantly connected with your customers and helps you easily disseminate your content in an effective and efficient manner. Today, the social media advertising landscape is deprived of […]

Just Do It: Social Media Marketing Pt. 2

5, 4, 3, 2, 1 … And welcome back! Our first installment of Social Media Marketing covered some of the rewarding benefits of social media for your business. However, we didn’t have time to cover as many as we wanted to, so that’s what today is for! We’ll feature some more benefits to social media […]

A New Dynamic: Chat Bots

Robots, artificial intelligence, and technology are often the subject matter of several controversial conversations. So much so that they’ve fueled numerous episodes from the dystopian Netflix TV show, Black Mirror, igniting many people’s techno-paranoia.  Now combine those three – robots, artificial intelligence, and technology – and you’ve got chat bots. Mwhahaha ????. Just kidding, chat […]

Just Do It: Social Media Marketing

Whether you’re a small brick and mortar business owner or the CEO of a large international corporation, chances are you probably use social media in your free time to keep in touch with your own personal friends, family, and connections (and maybe even check out a few memes here and there to have a quick […]

A New Dynamic: Live Streaming

Today, live streaming is part and parcel of a successful social media strategy. For some people, that might be unfortunate news ????. It’s not exactly everyone’s cup of tea to feel super comfortable standing and talking live in front of a videographer or even an iPhone to an audience online. But as we all know, […]

A Key Puzzle Piece: Target Marketing

Without a Target Market is Without a Direction 99.99% of the time, you, as a business owner have a clear understanding of who you’re targeting and what niche they’re in. You know exactly what their demographic, social, and economic background is and you’re using that to your advantage to better target those who you want […]

Predicting Social Media Marketing Trends

Just like fashion trends have come in and out of style, social media marketing trends have also come in and out of “style.” Today, it’s rare to find someone who isn’t on social media, which is why it’s so critical for businesses to have strong social media marketing strategies. Social media marketing is not only […]