As we’ve established in previous blogs, Pinmo is a performance-based marketing platform designed to make an advertiser’s content spread farther, engage better, and perform better return on investments. For FlyOver Canada, Pinmo provided nothing less than promised.
FlyOver Canada is a local Vancouver tourist attraction that invites you to experience the feeling of suspension with your feet dangling before a 20-metre spherical film screen on an exhilarating journey across Canada, from East to West. Conveniently located by Waterfront in downtown, FlyOver Canada wanted to attract more guests to their one-of-a-kind experience, especially among the Asian-Chinese community.
In early 2018, Pinmo created an advertising campaign for FlyOver Canada that helped them accomplish their goal of receiving more attention and provided direct access to the Chinese and Asian community during Chinese Lunar New Year. For Lunar New Year, FlyOver Canada launched a special short film feature called “The Flight of Dragon” that was promoted on Pinmo.
The Pinmo campaign showcased “The Flight of Dragon” and was live from January 18th to February 18th. During this time, a limited promotion was offered and highlighted where guests were able to see two films with one single pass.
Pinmo Campaign + Results
Pinmo’s campaign for FlyOver Canada proved to be successful and prosperous for their extended reach into the Asian and Chinese community, and helped achieve their intended goals. FlyOver Canada’s campaign received 12936 unique total impressions and 1370 unique total clicks. The landing page was viewed for an average of 18.52 seconds.
For FlyOver Canada, Pinmo re-invented the relationship between advertiser and the average social media user, so that real-world value metrics were brought – with outstanding unique impressions and clicks. As a result of the campaigns, FlyOver Canada achieved their goals and increased their reach and traffic in the Asian community – making their sale more efficient. Overall, collaborating with Pinmo proved to be a successful advancement for FlyOver Canada’s reach into the Asian-Chinese community for their Lunar New Year Special Attraction.