Blockchain Technology and Digital Platform Payments: A Primer
One of the major applications that blockchain technology has promised since its inception is secure digital transactions. This is the fundamental basis of virtually all cryptocurrencies and remains the absolute largest reason why people develop and implement blockchain into their organizations. Because of this, digital platforms like Pinmo, which use online payments for their business […]
How Pinmo Uses Blockchain and AI to Eliminate Bots & Fake Account Losses
In 2017 alone, online marketers lost over $7 billion to bot fraud and fake account-related advertising. A large part of these losses were attributable to website advertising and search ads but a not insignificant percentage belonged to the social media landscape. Clearly this isn’t a minor or uncommon problem. The big question that everyone from […]
How Blockchain Technology Can Validate Ad Campaign Metrics
One of the fundamental requirements of ad campaigns is effective analytics. You, as a marketer, want to know precisely how your ads are being displayed, where they’re being shown, how they’re converting and how accurately these metrics are all being tracked. These needs only increase in importance as a given ad campaign becomes more complex. […]
What Is the Blockchain? A Beginner’s Guide
Pinmo is starting to use blockchain technology as a key part of its transaction verification and payment processing infrastructure, so obviously our content will involve the word “blockchain” and other key terms related to it. But what if you’re a complete newbie to the world of cryptocurrencies and the only Well, this basic introductory guide […]
