Pinmo and IBM Watson
Pinmo is a performance-based marketing platform powered by IBM’s Watson. As an intelligent marketing platform, Pinmo creates Ads that Learn. IBM Watson Watson is a system developed by IBM that has multiple functions compiled with business data collected over several years. Watson is able to ingest, enrich, and normalize a wide variety of data types […]
Why Traditional Influencer Marketing Doesn’t Work
Traditional Influencer Marketing If you are on social media (I mean, who isn’t!), then you are probably already familiar with the influencer marketing model. Influencer marketing takes the concept of celebrity endorsement and places it into a modern-day content-driven marketing campaign – creating a collaboration between the brand and influencer. These influencers help promote and […]
FlyOver Canada and Pinmo
Pinmo Advertising As we’ve established in previous blogs, Pinmo is a performance-based marketing platform designed to make an advertiser’s content spread farther, engage better, and perform better return on investments. For FlyOver Canada, Pinmo provided nothing less than promised. FlyOver Canada is a local Vancouver tourist attraction that invites you to experience the feeling of […]
How Does Social Media Affect YOU as a User?
Today, the current social media market is saturated, if not oversaturated, with hundreds of platforms – some more successful than others (ahem, Facebook and Instagram). What these platforms have in common is that they receive (more so exploit!) an abundant amount of data from their users (AKA YOU ????)! In 2017, 90% of the total […]
What Does Pinmo Do For Its Users?
Social Media Use Globally In today’s technologically advanced world, it seems as though everyone and their dog (literally!) has or uses social media platforms on a frequent basis. With social networking being one of the most popular online activities with high user engagement rates and expanding mobile possibilities, it’s become part of a routine for […]
What Is Pinmo?
Welcome to the World of Pinmo! Maybe you’ve stumbled upon this website wondering what is all this? What is Pinmo? Why should I care about Pinmo? Well, I’m here to answer any and all of your questions. But before we get started with what Pinmo is, let’s talk a little bit about the social media […]
A Co-op Story
Let’s face it: the future reality for most undergraduates is scary and uncertain, especially with limited experience or practical skills up our sleeve. In classes, we always learn and learn, but how do we figure out how to apply what we learn in the real world? This is where SFU’s Co-op program came to save […]
